City Club NYC is a private club located in Midtown Manhattan. In addition to 47 overnight accommodations, the clubhouse consists of two restaurants, a squash and fitness center, Library & Business Center, and features over 9,000 square feet of unique private meeting and event space where we proudly host 150+ events for our membership and 1200+ private events for members each year.
Objectives:The main goals of the site were help generate new memberships and advertise upcoming events/specials of the club. Overall the design should be simple and easy to navigate while catering to its younger target audience.
Target Audience: Young adults to mid-50s, NYC alumni
To best reflect the Club's brand, a bright orange was used in addition to neutral tones for contrast, and modern sans-serif font to match the branding.
Primary branding color / actions
Contrast / Accent
As more members continue to access the site via mobile or tablet, the site was designed to ensure content is fluid across various devices.
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