Princeton Club of New York

Princeton Club

Roles & Services

  • Creative direction
  • Responsive web design
  • Mobile app design

The Princeton Club of New York (PCNY) is a private club located in Midtown Manhattan. In addition to 47 overnight accommodations, the clubhouse consists of two restaurants, a squash and fitness center, Library & Business Center, and features over 9,000 square feet of unique private meeting and event space where we proudly host 150+ events for our membership and 1200+ private events for members each year.

Wireframe

Concept & Imagery

The main goals of the site were help generate new memberships and advertise upcoming events/specials of the club. Overall the design should be simple and easy to navigate while catering to its younger target audience.

Colour & Typography


To best reflect the Princeton Club's brand, a bright orange was used in addition to neutral tones for contrast, and modern sans-serif font to match the branding.


Fonts

#f58026
Primary branding color / actions

#212121
Contrast / Accent

#EEEEEE
Alternate accent

Responsive


As more members continue to access the site via mobile or tablet, the site was designed to ensure content is fluid across various devices.


Responsive

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