City Club NYC

City Club screengrab

Roles & Services

  • Creative direction
  • Responsive web design
  • Mobile app design

City Club NYC is a private club located in Midtown Manhattan. In addition to 47 overnight accommodations, the clubhouse consists of two restaurants, a squash and fitness center, Library & Business Center, and features over 9,000 square feet of unique private meeting and event space where we proudly host 150+ events for our membership and 1200+ private events for members each year.



Objectives:The main goals of the site were help generate new memberships and advertise upcoming events/specials of the club. Overall the design should be simple and easy to navigate while catering to its younger target audience.

Target Audience: Young adults to mid-50s, NYC alumni

Wireframe 2

Design Process

Colour & Typography

To best reflect the Club's brand, a bright orange was used in addition to neutral tones for contrast, and modern sans-serif font to match the branding.


Primary branding color / actions

Contrast / Accent

Alternate accent


As more members continue to access the site via mobile or tablet, the site was designed to ensure content is fluid across various devices.


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